Services

One lead practice. One pilot to start. One senior partner — me.

Sundial is built around a simple premise: AI is reshaping communications work faster than most teams can absorb. The teams that handle the transition well will have senior, hands-on help during it. Everything below is shaped around that.

Pilot engagement · Start here

The AI Communications Setup.

A configured AI system built around your brand voice — ready to use in days, not months. Most brands are experimenting with AI for content. Few have it set up to actually sound like them. This is a focused three-week engagement where we audit your comms needs, build a custom AI assistant trained on your voice, and hand you a system your team can use immediately — without a technical team or an ongoing agency retainer.

Timeline3 weeks
Investment$4,500–$6,500
Delivered byStephen, directly
Start the conversation

What's included

  • Discovery session mapping your comms workflow, content needs, and bottlenecks
  • A custom AI assistant trained on your brand voice — system prompt, tone guidelines, calibrated examples
  • Library of 5–8 ready-to-use prompt templates for newsletters, social, exec messaging, and press
  • 90-minute team handoff session so your team is using it from day one
  • 30-day check-in to refine the system based on real use
  • Optional monthly advisory retainer for ongoing refinement and expansion

The Setup is the most common entry point. From there, many clients move into a monthly retainer to deepen the work — see below.

Practice 01 · Lead practice

AI strategy for communications teams.

What the Setup often leads to: a deeper engagement where we expand the system, redesign more workflows, and bring AI into more of your comms function — without losing the judgment that makes the work trusted.

Engagement

Workflow redesign

We rebuild specific comms workflows around AI — editorial, media monitoring, executive briefings, content production — and hand you documented processes your team can actually run.

Engagement

Team training & enablement

Hands-on workshops that move your team from AI-curious to AI-capable. Custom prompt libraries, use-case playbooks, and ongoing office hours tailored to your function.

Engagement

AI governance

Practical internal guidelines for how your comms team uses AI day-to-day — what gets human review, where AI is appropriate, and how to keep your work consistent across tools as adoption scales.

Engagement

Fractional AI-comms lead

For organizations that need senior strategic leadership on AI adoption but not a full-time hire. I embed with your team on a retainer basis for 3–12 months.

Practice 02 · Secondary

Executive thought leadership.

For founders and executives who need a credible voice in the AI conversation — or any conversation their market is having. Offered alongside, or independent of, the AI strategy practice.

Engagement

Positioning & POV development

We find the argument only you can make and shape it into the kind of story your team, press, and customers will actually remember.

Engagement

Ghostwritten essays & bylines

Long-form pieces for your blog, LinkedIn, and tier-one press. Written to sound like you, researched like a reporter, edited to run.

Engagement

Keynote & podcast prep

From raw talking points to stage-ready. We sharpen the message, anticipate the hard questions, and prepare you to deliver under pressure.

Engagement

Editorial retainer

A dedicated senior writer-strategist on a monthly basis — producing a steady cadence of essays, posts, and commentary that builds your voice over time.

How we engage

Three shapes, sized to your reality.

We work in three primary models. Most clients start with a pilot and grow into a deeper engagement from there — no pressure, no auto-renewal.

MODEL 01

Pilot

Fixed scope, fixed fee, 3 weeks. The AI Communications Setup is the most common shape — a launch narrative or specific campaign moment also fits here.

MODEL 02

Retainer

Monthly partnership for ongoing system refinement, deeper workflow work, or editorial support. Typically 3–12 months.

MODEL 03

Fractional

Senior strategic leadership as a part-time function — for teams without the budget or headcount for a full-time hire.

Get in touch

Not sure which shape fits? That's the first call.

Intro calls are 30 minutes, free, and useful — you'll leave with a clearer read on what you actually need, whether we're the right partner or not.

Book an intro call