Sundial Studio works with communications teams and founders rebuilding their comms function around AI — without losing the judgment that makes the work actually land.
The AI rollouts I keep seeing inside comms functions are focused on the commodity half of the job — generating more press releases, more blog posts, more social copy, faster. That work was never the part that made comms good in the first place.
The half that matters — and the half AI is genuinely transformative for — is the work before the writing starts. Seeing your audience more clearly. Stress-testing messages before they ship. Sharpening rough executive thinking into arguments worth reading. Building a point of view that a market can actually remember.
The next generation of comms leaders won't be the ones who saved the most hours with AI. They'll be the ones who used it to think more rigorously about what to say in the first place. That's the work I'm focused on, with a handful of teams and founders at a time.
The core of Sundial's work. For in-house comms teams and agencies who know their function is being rewritten around AI but don't know where to start — and don't want to guess in public.
We map your comms workflow, identify where AI actually helps (and where it just adds noise), and build the systems, training, and governance that let your team move faster — without losing the judgment that makes the work trusted.
Work happens as a scoped project, a monthly retainer, or an embedded fractional role — whichever shape fits your reality.
A configured AI system built around your brand voice — ready to use in days, not months. Most teams are experimenting with AI for content. Few have it set up to actually sound like them. We change that in three weeks.
Start the conversationFor founders and executives who need to show up credibly in the AI conversation — or any conversation their market cares about. Positioning, ghostwritten essays and bylines, keynote prep, and ongoing editorial partnership.
See how this practice works →If you're early in thinking about AI inside your comms function — or building a new voice as a founder — the best time to talk is before you've committed to a direction. Intro calls are free and frequently useful.
Book an intro call